In this regard, the 1960s and 1970s were truly revolutionary decades in social and political life as well as fashion. During the 1960s and 1970s, a huge variety of clothing became popular, including bell bottoms, increasingly short miniskirts and hot pants, and blue jeans (Pendergast, 149). In fact, the introduction of hot pants and blue jeans marked the intrusion of women in the field controlled and dominated by men. During this period, women had made a sort of breakthrough in the feminist movement. The 1960s and 1970s marked first successes of feminists in their struggle for equal rights, wide representation and participation of women in the political life. Hence, women started to wear hot pants and blue jeans demonstrating their equality to men, because pants were traditionally attributed to men and were a symbol of masculinity.
Thus, the change in the social and political life marked the rise of the feminist movement and advancement of women to the participation in political and social life, while their clothing mirrored these changes as women shifted from conservative clothes to pants and jeans.
Hall, Lee. Common Threads: A Parade of American Clothing. Boston: Little, Brown, 1992.
Pendergast, Sara. Fashion, Costume and Culture: Clothing, Headwear, Body Decorations, and Footwear through the Ages. Detroit: UXL, 2004.